This would have to be one of Best Group’s most exciting collaborations to date. Following a meet and greet at a business breakfast, creative marketing agency Taylor & Grace approached us to become a key stakeholder in delivering a momentous wayfinding and identity signage project for the Public Record Office of Victoria. Best Group worked with the team to identify the key objectives for the project that included providing a consistent identity to the public user group, together with providing a streamlined wayfinding system to allow ease in user engagement across a wide public sector audience. Following the completion of a user mapping analysis of the space, together with observational research, Best Group devised a signage ‘Bill of Quantities’ that formed the basis for the project moving forward. Taylor & Grace crafted their skill in developing an identity for the space in North Melbourne itself (previously branded as PROV) that resulted in a clear, tenant brand less public facility for the people of Victoria.
Throughout this process, Best Group collaborated with our Industrial Design expertise to bring this new identity to life in the built form. Managing a ‘Request for Quote/Tender’ process for PROV as the managing tenant, Best Group then worked to manage the successful manufacture and install contractor to deliver the project to site. This process included contract, quality and program management on behalf of the PROV team. Following over 12 months design and consultation, the project was finally realised and delivered by partner Signcraft in April 2012. The end result is an exciting culmination for PROV and the Victorian Archives Centre as a public facility. It will increase awareness, aides in ease of integrating with the service provided for users and the principles of branding the ‘facility’ have been adapted and integrated to all marketing collateral as part of the overall wayfinding strategy. The project was also adapted to a satellite facility in Ballarat, Victoria.