Spotless Group National Re-Brand
Nationwide Laundry Site Rebrand Project
After completing the successful implementation of branded elements internally and externally to the Group’s new Corporate Offices (Australia) at 549 St Kilda Road, the marketing team further engaged the services of Best Group to work on a brand consolidation project for their laundry sites across the nation.
This process required Best Group to work closely with the marketing team to review the current situation across all sites and to develop a new signage style guide that could provide brand consistency within the market place, and that furthermore rationalised costs across the roll out.
Following from a brand amalgamation program within the group, the laundry sites were suffering from being branded under multiple old business entities which was resulting in confusion within the market place.
Completed in early 2012, the result was a successful rationalisation project that was delivered in record time across the 13 sites in every state within Australia. The project also ensured that Spotless Group have a signage style guide for future deployment that will ensure maximised brand consistency in the built environment.
Best Group will continue to partner with Spotless Group throughout 2012 and moves to commence re-branding the vehicle asset fleet under the same objectives of the laundry site project.