March 2012 sees the final culmination of over 12 months work on a wayfinding and brand consolidation consultancy for the Public Record office of Victoria.
Best Group partnered with Taylor & Grace (branding/marketing agency) to work collaboratively with the team at PROV to audit, develop strategy, design and manage the implementation of a new wayfinding signage strategy across the two sites in North Melbourne & Ballarat.
The new material meets the strategy and effectively defines the space so that the diverse range of public users (across all demographics) can now engage with the service provided, easily.
In comparison to the previous signage and branding (extremely convoluted), the new design carefully blends the requirements of a multi-tenanted public facility with way finding principles.
The main entrance sign for the North Melbourne facility is a landmark result that combines the talent of industrial and graphic design. The built environment has been enhanced with this 3dimensional masterpiece that adorns Shiel Street for all to see.