It wasn’t until we came across this image when completing a project for a client recently that prompted us to reflect and discuss the change within the signage industry and the mamoth amount of rapid growth its experienced over the past few decades.
What has truly happened to the trade of ‘signwriting’??
This image concurs memories of a bygone era… As we all sit in the office today in front a desk that houses a laptop, an iPad and iPhone for mobile working and a phone that is continually attached to our ears. Gone are these days of being able to observe and appreciate a trade… we are now continually chasing our tails, and strategically blending the evolution of digital methods into the traditional form of ‘signage’.
What is interesting is the representation of ‘hand-craft’. A concept that in many industries has gone by the way side. Where the below depicts a gentleman hand painting a ‘Beware’ sign… we now constantly refer to this as statutory compliance and maybe in direc ontrast to back then, there is a lot more consideration taken into the design of such a sign;
- Compliance with relevant codes
- Appropriate text height
- Legal text compliance
- Positioning for installation
- Does it need braille and tactile components?