Wednesday 3rd July 2013 marked a new era for budget leisure airline Tiger Airways as it launched a re-brand; globally. With a new brand developed in Singapore by Little Secret Agency
, ‘Tiger Air
‘ embodies a renewed customer-centric product offering, cementing the airline’s commitment to the budget travel market.Best Group have collaborated with the Australian arm of Tiger Air for the past few months in preparation for the highly confidential launch; appointed as built brand consultants to roll-out the new brand across all physical assets and terminal ports throughout Australia.This preliminary involved Tiger’s Australian hubs of Melbourne & Sydney airports being changed overnight on the 2nd July to coincide with the media launch at Melbourne Airport early on the morning of Wednesday 3rd by Tiger Air Australia CEO, Rob Sharp.
Best Group has worked with the Australian arm of Tiger Air for the past two years; commencing work on a feasibility study and audit process to develop and manage a built brand asset register around Australia through to providing holistic integrated design, project and construction management services for the implementation of new brand assets (signage) across the Australian airport network.
This management process has included signage design documentation, management of stakeholders (including all relevant airport approvals) and management of implementation/delivery teams around the nation.
The partnership between Best Group and Tiger Air exemplifies the ‘value-add’ of an integrated niche signage consultant; delivering total project solutions for a successful outcome.
The remaining ports will be updated to reflect the new Tiger Air branding in the coming weeks.