As built brand custodian, its so rewarding to see months of design strategy and guidelines come to life across Australia & NZ’s largest serviced accommodation network!
in 2013, Best Group worked with the Quest Serviced Apartments marketing & locations team to radically change the look and feel of the properties in the built environment. This process was critical in underpinning the group’s growth strategy moving into the future.
With a new ‘signage design’ (internal and external) and a comprehensive signage style guidelines endorsed, Best Group is now working with the Quest Corporate team in applying it to both development properties, and existing franchisee locations throughout Australia and New Zealand.
It’s a partnership that has delivered Quest a smarter outcome for their brand in the built environment; it is more striking, less cluttered, on-brand and can be delivered in a more cost effective manner in comparison to the previous signage design.
And pictures just in are of the recently opened Quest in Franklin Street, Adelaide. Its amazing to see how what is designed on paper is built, and implemented. It is yet another result of how understanding the importance of signage design and a niche consultant in this field plays a fundamental role in franchise rebranding.
Quest & Best Group are increasing their partnership into 2014 as the group re positions for further growth in the market.