It’s in production, and its slightly exciting to see our design intent finally come to life for new architectural signage to be installed at the landmark Aerial property development in Melbourne’s Camberwell Junction.Best Group has been working with FKP Property in a ‘design and construct’ capacity to develop architectural signage to effectively brand what has been a landmark development for the Camberwell Junction precinct over the past 3 years.Encompassing a former heritage church, FKP has developed and built a mixed use residential and retail high level tower named ‘Aerial’ that has most certainly redefined the aesthetic landscape of Camberwell.Our industrial design team have worked to develop a branded element that will adorn the main tower entrance point. In answering the brief; the Best Group team have developed a solution that enables brand presence both during the day and at night, with the introduction of custom colour balance RGB LED to the internally illuminated letters.
During the day, the brand appears white (to maximise impact against the architectural palette in the background) and at night, ‘Aerial’ lights up the streetscape in a custom blended ‘green’ colour that has been tweaked to match a particular anodised aluminium product that forms part of the architectural finishes palette on street level (sourced from Europe).
This coordinated and complementary approach ensures that the architectural signage integrates with the space and effectively enables the building to be branded permanently for residents, tenants and the wider Camberwell audience.
The result is a considered architectural signage design that deploys and integrates innovative technology to ensure it complements the architectural significance of this new Camberwell landmark icon.