Building AAMI’s brand experience at the Kooyong Classic 2014

By Jan 14 2014 News No Comments


As the world watches closely, Melbourne is a’buzz with tennis fever every January. 2014 is no exception! The tournaments keep getting bigger, and better each year!

We too have been busy over the summer break with DDB Group’s experiential agency, Mango. Whilst everyone has been enjoying the sun and a break from the office, our teams have been hard at work; building a brand experience for naming sponsor AAMI, at yes indeed, the AAMI Classic in Kooyong.

Best Group is progressing an unrivaled partnership with Mango and Event Base from NZ by  effectively leveraging each others’ respective expertise in developing, building and implementing brand experiences in the physical environment.

For a naming sponsor, maximising exposure to an audience (especially at a live event) is critical in the pursuit of ensuring the ultimate return on investment. We’ve demonstrated an ability to work cohesively together in a way that ensures a tailored solution; one using inflatable structures with customised branded signage elements internally for each different event on the AAMI sponsorship calender.

At Kooyong this year; it was a place for tennis enthusiasts to relax and unwind… all on AAMI! It’s yet another smarter outcome and what a start to the summer tennis season here in Australia… and indeed the 2014 calendar year here at Best Group!

Enjoy the Aus Open!


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